In 2010, brothers Enrique and Juan-Jose Rebaza established ASAP Trading Peru. Today, this office is managed by Ricardo, the elder brother of the founders.

Because Enrique is passionate about sustainable agriculture, and Juan-Jose is drawn to motorsports, the company has two different divisions.

AUTO DIVISION (Managed by Ricardo Rebaza)

The auto division in Peru is primarily the importer and distributor for various brands represented by ASAP Trading USA, LLC. In addition, this office supports operations and serves clients throughout the region.


Enrique has more than 29 years of sales experience, including 15 years focused in Pacific Region countries (from California, Mexico, Central America and Andean Region). His experience includes leading direct sales, channel sales, business and product development, marketing, and consulting management in highly competitive segments of chemical & bioproduct industry (i.e., Farmex, BASF, TQC-Syngenta, Agraquest, Bayer and other manufacturers) and of smart agriculture water & salts solutions (i.e., Iko Hydro, Bioiberica, Aqua4D). As a senior executive, he has been a proven producer of sales and profit with the ability to pinpoint business opportunities. He has the proven capacity to plan, develop, and execute effective business strategies under challenging market conditions for new products and projects. He is a high-energy leader with people skills and a record of success managing diverse teams to achieve exceptional results in the marketplace.

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