Expand your business
#1 Trusted Latin American and Caribbean Partner for Performance Racing and Off-Road Industry
ASAP Trading USA, LLC was founded by CEO, Juan-Jose Rebaza in 2017 to provide services to U.S.-based manufacturers of performance, racing, and off-road parts. The company offers professionalism, loyalty, passion and, most importantly, results that grow market share, and provide new growth opportunities for automotive racing brands throughout Latin America and Caribbean.
In 2010, Juan-Jose and his brother Enrique established ASAP Trading SAC in Peru. Together they have more than 20 years of professional experience developing business in Latin America and Caribbean.
Juan-Jose relocated to San Diego, CA in 2017, creating the perfect opportunity to form a company to represent U.S.-based manufacturers with a desire to expand their business into Mexico, Central America, and South America and the Caribbean. ASAP Trading USA, LLC has offices in San Diego, CA and Lima, Peru. Our office in the U.S. oversees all services in Mexico, Central America, South America, and the Caribbean. The office in Peru supports our sales efforts.
ASAP services related to the performance, racing and off-road industry include:

· We sell your products in Latin America and Caribbean
· Find manufacturing partners in Latin America and Caribbean
· We build your distribution network
· We improve your order processing
· Our market research identifies market opportunities

ASAP Trading is deeply connected in Latin America and Caribbean and has a passion for motorsports & powersports. The ASAP team frequently meets with regional factories, distributors, racing teams and garage shops. This has resulted in an established network of more than 50 importers in Mexico, Central, and South America. ASAP Trading serves as a strategic link in Latin America and Caribbean with boots on the ground, eyes and ears and an extra pair of hands for its U.S.-based customers.
Trusted Relationships
Meet the team
with 15+ years
developing relationships
in Latin America and Caribbean

JUAN-JOSE, Founder and Chief Executive Officer

Dedicated executive with an MBA in Marketing and more than 15 years of international experience in business development, sales, marketing, and logistics. Juan-Jose builds relationships that drive sales results in the performance, auto racing and off-road industry while drawing upon his extensive knowledge of the Latin American and Caribbean market. Juan-Jose excels at creating effective marketing strategies and executing on them. He is self-motivated, a strong leader and has a talent for interacting effectively with all levels of customer personnel and senior management to achieve continued growth and results. He is an active member of SEMA (Specialty Equipment Market Association). Juan-Jose is fluent in English and Spanish and is proficient in Portuguese.

RICARDO, Regional Manager

Ricardo is an Industrial Engineer with a master’s degree in logistics and operations with more than 20 years of experience designing and managing complex logistics operations including importing and exporting, customer service, and order fulfillment. Ricardo excels at improving efficiencies, executing strategic operational plans, mapping processes and is very familiar working with large databases. A rally, Formula 1, and off-road enthusiast, Ricardo has a demonstrated passion for helping racing teams. From Lima-Peru, Ricardo manages sales and customer service with accounts in Peru, Chile, Argentina, Uruguay, Paraguay, and Bolivia.

Our strategic team
ASAP Trading
USA, LLC Board
of Advisors


SEMA Hall of Fame 1997 Inductee

Beyond his role as president of Direct Parts Inc., he has served many terms on the SEMA Board of Directors, was on the Executive Committee and other SEMA committees, and has acted as a consultant for SEMA on industry-related issues.


SCORE Certified Mentor

His experience encompasses sales and sales management, advertising, customer proposals, product management, new product development, customer proposals, product costing & pricing, forecasting, customer order handling, project management and new business start-ups.


Altus Growth Partners

Kobe works with clients that are at a stage where they are willing to engage and explore different conversations/approaches, and are ready to take more effective action to ready their business for breakthrough growth. He works with leaders of local, regional and global for profit organizations.

  • AS

    “Gracias Asap Trading por encargarse de la importación de los repuestos para nuestra Amarok. Siempre puntuales y con los mejores precios!!”

    Alvaro Silva - Peru

  • HG

    “Excelente servicio, rapidez y confiabilidad asegurada.”

    Horacio Galvez – Peru

  • SS

    “La mejor atención, puntualidad y garantía en los productos, 100 % recomendable.”

    Sammy Sam - Peru

  • GC

    “Excelente Equipo!! Siempre consiguiendo lo mejor de lo mejor!”

    Guillermo Camilli – Uruguay

  • MM

    “Muy buena respuesta ante todas las consultas e inquietudes.”

    Marcelo Mundo – Argentina

  • CC

    “Atención Personalizada ... nos visita en chile ... y nos dan eficiencia y agilidad a nuestras solicitudes. Tremendos profesionales que acercan las mejores marcas de USA a América Latina con visitas y cercanía y con todo el compromiso como Representantes de Ventas.”

    Cristina Catalan – Chile

  • RB

    “Excelente atención y los mejores productos.”

    Roberto Bertolina – México

  • MH

    “Fantastic service! Happily recommend to anybody!”

    Mats Hammarlund – Mexico

We help you drive success in Latin America and the Caribbean
#1 Trusted Latin American and the Caribbean Partner for Performance Racing and Off-Road Industry